One of the biggest technological advancements that have taken place in the last few years worldwide is voice search. Statistics show that in 2023, over 1 billion voice searches are made every month. This number will grow as more and more users become aware of the convenience. And so, digital marketing strategies are going to be evolved to align with this huge change. For a digital marketing consultancy, it’s really important to adapt to the change and update online marketing strategies promptly.

In this post, we are going to share our insights on the impact of voice search on digital marketing strategies. How voice search is going to impact the strategies and why marketers need to consider voice search while creating a marketing plan will be discussed below. So, scroll down to know everything about digital marketing evolvement with voice search.

1. Location-Based Digital Marketing: In voice search, a huge number of searches are made for local recommendations. Some examples would be “dentist near me”, “Chinese restaurant near me”, “grocery shop near me”, “digital marketing agency near me“, etc. So, companies that are willing to rank high in search engine results need to focus more on keeping their local listing information up-to-date. Marketers need to optimize local listings to help these companies get a good reputation among new and existing customers.

2. Long-Tail Keyword Implementation: If we analyse the basic structure of voice searches, we will notice the prominence of long-tail keywords. Hence, marketers from now onwards need to prioritize long-tail keywords to increase the visibility of a business. Optimizing content for long-tail keywords can be a perfect strategy to ensure the best voice search results. To find the right keywords of these types, marketers can use various tools and applications such as the Google Keyword Planner.

3. Importance of Pages 2, 3 and So On: If you are going to hire a digital marketing company in London who is updated with the voice search strategies, you will get more advantages of your digital marketing approaches. One of the latest trends of voice search strategies today is less focus on the ranking position on Google or any search engine’s page. Being on page 1 will no longer be a priority as users these days also check out pages 2, 3 and more to get their desired results. It has become possible because of the mobile-friendly and more user-friendly approaches of advanced search engines.

4. More Focus on Position Zero: Voice assistants like Google Assistant, Alexa and Siri provide voice results to users for providing the best convenience. Hence, marketers worldwide are focusing to improve the featured snippets of web pages, which will be read by the assistants. As featured snippets are given more importance, position zero will be the new focus. The competition for position zero will rapidly increase, which is going to be another priority for a digital marketing consultant.

5. Changes in Content Marketing: There is evidently a huge difference between text search and voice search. The search that people type and the search that people speak have semantical differences that marketers should also identify. Adapting the content with this observation is going to be a priority from now onwards because of this difference. To find the right audiences for blogs, articles and informative writings, marketers need to optimize their content according to voice searches.

6. Usage of Artificial Intelligence: By analysing the trend of voice searches, digital marketers in 2023 are trying to make the most of available AI tools. Though whether AI will make marketing roles obsolete or not is still a huge debate, it’s evident that marketers will need to use artificial intelligence in the right manner. To get a marketing insight for the future, machine learning and AI will be focus areas so that marketers can analyse a big amount of data properly for making businesses popular online.

7. The Need for Mobile-Friendliness: Today, the maximum number of internet users worldwide are mobile phone or smartphone users. Studies show that users who find a website difficult to navigate from their mobile phones plan to leave immediately. And so, mobile-friendliness has been one of the prime concerns for businesses to increase their online presence. But, in future, businesses need to update their mobile-friendly approach further to cater to voice search results. It’s only possible with the help of a professional digital marketing service provided by a reliable company or an expert.

The above impacts of voice search on digital marketing strategies are clearly observed by digital marketing experts worldwide. We have a team of highly experienced digital marketing analysts and experts who are keen on updating their strategies to make them align with voice search and other advanced technologies. So, if you are looking for any digital marketing companies in London who can ensure you the best results, contact us right away at Idiosys UK. We will be happy to provide you with an advanced solution at an affordable rate.

You May Also Read